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Improving accessibility can make content:
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more perceivable
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more operable
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more understandable
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…resulting in enhanced
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"Learnability"
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Efficiency
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"Memorability"
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Error (and error reduction)
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Satisfaction
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Jakob Nielsen, "Usability 101", Alertbox. August, 2003, http://www.useit.com/alertbox/20030825.html
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